Magic Softworks’ Premium Backup SAAS Service Gains Marquee Customer in Enterprise Backup Market

WESTMINSTER, CO, Nov 3, 2009 - Magic Softworks, Inc., a leading provider of low cost, easy to use online computer backup storage services, today announced that Avocent Corporation has subscribed to the Magic Softworks’ Premium Backup Service for internal use.

Magic Softworks, Inc. launched its Premium Backup Service for office desktops and mobile PCs in April 2009, enabling  IT Administrators who are responsible for deploying, maintaining and backing up in-house, remote and mobile users’ laptops, to have an easy-to-use, easy-to-administer, low-cost solution for laptop data retention and file backup and disaster recovery.

"Our Premium Backup Service fills an important role for IT Administrators who are supporting remote and mobile computing, as well as desktops in the office," said Edwin Harper, Chairman and CEO for Magic Softworks.  "We have configured this low-cost service to give the IT Administrator visibility and control over PC backups, yet a painless, virtually invisible user interface for PC users.   One of the main attractions of Magic for mobile users is that it backs up their laptops when they are travelling, rather than waiting until they come back into the office.   New files can be backed up when mobile users log into the Internet.  Users like it because it is easy to use and works behind the scenes, while using minimum system resource.   IT Administrators like it because it provides real time visibility to usage through Magic’s Management Console, including:  who is using it, how much space they have used, and when they last plugged in to back up their computer."

Ed Harper is also Avocent’s chairman and I was quite pleased when he introduced me to the service provided by Magic. "I subsequently discovered that Magic Backup could replace a leading mobile backup provider at Avocent, at a significantly lower subscription cost," said Dan Tice, Vice President & CIO, Avocent.   "During Avocent’s trial the Magic Softworks product team worked with us to ensure that Magic Backup complied with enterprise data security requirements.  Once installed, we found that the overall performance of computers running Magic Backup was better than those running other solutions and the user experience promoted greater information worker productivity.  Recovery and web-based access to backed-up files is seamless.  Magic Backup’s lower cost, better performance, and productivity-enhancing attributes translate to measureable business value for Avocent" said Tice.

Magic Backup’s Premium Business Service offers a simple-to-use but feature-rich web based Management Console that IT Administrators can use to manage the back-up process for any computers in the organization, including the following capabilities:

- Federated/self service provisioning of users and passwords,
- Enable/disable individual PC backups and downloads,
- Automatic backup status monitoring and email alerts, 
- Management reports summarizing backup activity for all protected PCs.
- Security procedures including controlled restore access and password expiration policies. 
- Data encryption on a redundant data storage system to protect from unauthorized access, but ensuring availability.

Magic Backup is simple and easy to use. The service works automatically to back up user-created files including documents, spreadsheets, email, digital pictures, videos and music.  Magic Backup allows even the most casual PC users to get their data backed up with no configuration or knowledge of backup applications whatsoever. In addition, sophisticated users have a range of configuration options at their disposal. Magic Backup is available for both Windows XP and Windows Vista operating systems.

For more information or to download and try Magic Backup free for 15 days, visit www.MagicBackup.com.

About Avocent
Avocent delivers IT operations management solutions that reduce operating costs, simplify management and increase the availability of critical IT environments 24/7 via integrated, centralized software. Additional information is available at www.avocent.com.

About Magic Softworks, Inc.
Magic Softworks, Inc. is a privately held company dedicated to providing the premier lineup of online backup products and services to enterprise, medium and small business and consumers.  Magic Softworks partners with VARs, ISPs and Information Service Providers to bundle the online Magic Backup service, along with the partner’s value added sales and service offerings.  Magic Backup comes with a robust set of unique features including easy installation, zero configuration, simple restore, file versioning, deleted file protection and easy access to backed-up files from any Web browser.  Magic Backup also features an advanced throttling technology which allows it to perform continuous automatic backup without interfering with the normal use of the computer.   To contact Magic Softworks, please visit www.MagicBackup.com.
Media Contacts: 

For Magic Softworks, Inc.
Mark Rieger
ProAmericas Marketing & Public Relations
markr@proamericas.com
303-520-4524

For Avocent Corporation
Arlena Jackson  
Avocent Corporation Global Public Relations 
Arlena.Jackson@avocent.com
256-261-6430        
 

 
Move to Switch and Data Facility increases bandwidth, security, capacity and compliance for Magic’s online backup service

WESTMINSTER, CO, August 18, 2009 - Magic Softworks, Inc., a leading provider of low cost, easy to use online computer backup storage services, today announced that it has expanded its capacity to support its Magic Backup online customers by moving into to Switch and Data's Denver Hosting Facility.

"Building and operating Magic Backup’s online storage service at Switch and Data facilities allows us to provide increased bandwidth and security for our customers, but also allows us to scale our infrastructure for growth in a highly compliant technical environment, including SAS70 certifications," said Edwin Harper, Chairman and CEO for Magic Softworks.  "Switch and Data gives us a secure, reliable, scalable place to house our infrastructure, to move our members' data in and out of our cloud environment."

"We are pleased to work with Magic Softworks to provide its customers with online storage," said Ernie Sampera, Senior Vice President and CMO for Switch and Data. "Backing up computer data is as important to the business operations of small and medium businesses as it is to enterprises, supporting work-at-home business and personal computers.   Magic Backup is not only a cost effective option, but operating within our environment, a technically superior one."

Switch and Data sites are state of the art facilities and have been certified as SAS 70 Type I and II compliant for co-location and data center services.   "SAS 70", as it is commonly known, defines the professional standards used by a service auditor to assess the internal controls of a service organization and issue a service auditor's report, which is referred to as a SAS 70 audit report.

Magic Backup is simple and easy to use. The service works automatically to back up user-created files including documents, spreadsheets, email, digital pictures, videos and music.  Magic Backup allows even the most casual PC users to get their data backed up with no configuration or knowledge of backup applications whatsoever. In addition, sophisticated users have a range of configuration options at their disposal. Magic Backup is available for both Windows XP and Windows Vista operating systems.

Magic Backup’s Premium Business Service offers a simple-to-use but feature-rich web based Management Console that IT Administrators can use to manage the back-up process for any computers in the organization, including the following capabilities:
- Federated/self service provisioning of users and passwords,
- Enable/disable individual PC backups and downloads,
- Automatic backup status monitoring and email alerts, 
- Management reports summarizing backup activity for all protected PCs.
- Security procedures including controlled restore access and password expiration policies. 
- Data encryption on a redundant data storage system to protect from unauthorized access, but ensuring availability.

Customers who sign up for the service before October 1, 2009, will receive unlimited storage for a cost just over $2 per month per user, when purchased as a yearly subscription.   To take advantage of this limited time offer or to download and try Magic Backup free for 15 days, visit www.MagicBackup.com.

About Switch and Data
Switch and Data is a premier provider of network-neutral data centers that house, power and interconnect the Internet. Leading content companies, enterprises and communications service providers rely on Switch and Data to connect to customers and exchange Internet traffic. Switch and Data has built a reputation for world-class service, delivered across the broadest colocation footprint and richest network of interconnections in North America. Switch and Data operates 34 sites in the U.S. and Canada, provides one of the highest customer satisfaction scores for technical and engineering support in the industry, and is home to PAIX® - the world's first commercial Internet exchange. For more information on Switch and Data, please visit www.switchanddata.com.

About Magic Softworks, Inc.
Magic Softworks, Inc. is a privately held company dedicated to providing the premier lineup of online backup products and services to home, small and medium business customers.  Magic Softworks partners with VARs, ISPs and Information Service Providers to bundle the online Magic Backup service, along with the partner’s value added sales and service offerings.  Magic Backup comes with a robust set of unique features including easy installation, zero configuration, simple restore, file versioning, deleted file protection and easy access to backed-up files from any Web browser.  Magic Backup also features an advanced throttling technology which allows it to perform continuous automatic backup without interfering with the normal use of the computer.   To contact Magic Softworks, please visit www.MagicBackup.com.
Media Contact: 

For Magic Softworks, Inc.
Mark Rieger
ProAmericas Marketing & Public Relations
markr@proamericas.com
303-520-4524

For Switch and Data:
Jennifer Handshew
STC Associates
212 725 1900 ext. 228
jhandshew@stcassociates.com

Chris Reid
Switch and Data
813 207 7722
creid@switchanddata.com
 

Move to Switch and Data Facility increases bandwidth, security, capacity and compliance for Magic’s online backup service

WESTMINSTER, CO, August 18, 2009 - Magic Softworks, Inc., a leading provider of low cost, easy to use online computer backup storage services, today announced that it has expanded its capacity to support its Magic Backup online customers by moving into to Switch and Data's Denver Hosting Facility.

"Building and operating Magic Backup’s online storage service at Switch and Data facilities allows us to provide increased bandwidth and security for our customers, but also allows us to scale our infrastructure for growth in a highly compliant technical environment, including SAS70 certifications," said Edwin Harper, Chairman and CEO for Magic Softworks.  "Switch and Data gives us a secure, reliable, scalable place to house our infrastructure, to move our members' data in and out of our cloud environment."

"We are pleased to work with Magic Softworks to provide its customers with online storage," said Ernie Sampera, Senior Vice President and CMO for Switch and Data. "Backing up computer data is as important to the business operations of small and medium businesses as it is to enterprises, supporting work-at-home business and personal computers.   Magic Backup is not only a cost effective option, but operating within our environment, a technically superior one."

Switch and Data sites are state of the art facilities and have been certified as SAS 70 Type I and II compliant for co-location and data center services.   "SAS 70", as it is commonly known, defines the professional standards used by a service auditor to assess the internal controls of a service organization and issue a service auditor's report, which is referred to as a SAS 70 audit report.

Magic Backup is simple and easy to use. The service works automatically to back up user-created files including documents, spreadsheets, email, digital pictures, videos and music.  Magic Backup allows even the most casual PC users to get their data backed up with no configuration or knowledge of backup applications whatsoever. In addition, sophisticated users have a range of configuration options at their disposal. Magic Backup is available for both Windows XP and Windows Vista operating systems.

Magic Backup’s Premium Business Service offers a simple-to-use but feature-rich web based Management Console that IT Administrators can use to manage the back-up process for any computers in the organization, including the following capabilities:
- Federated/self service provisioning of users and passwords,
- Enable/disable individual PC backups and downloads,
- Automatic backup status monitoring and email alerts, 
- Management reports summarizing backup activity for all protected PCs.
- Security procedures including controlled restore access and password expiration policies. 
- Data encryption on a redundant data storage system to protect from unauthorized access, but ensuring availability.

Customers who sign up for the service before October 1, 2009, will receive unlimited storage for a cost just over $2 per month per user, when purchased as a yearly subscription.   To take advantage of this limited time offer or to download and try Magic Backup free for 15 days, visit www.MagicBackup.com.

About Switch and Data
Switch and Data is a premier provider of network-neutral data centers that house, power and interconnect the Internet. Leading content companies, enterprises and communications service providers rely on Switch and Data to connect to customers and exchange Internet traffic. Switch and Data has built a reputation for world-class service, delivered across the broadest colocation footprint and richest network of interconnections in North America. Switch and Data operates 34 sites in the U.S. and Canada, provides one of the highest customer satisfaction scores for technical and engineering support in the industry, and is home to PAIX® - the world's first commercial Internet exchange. For more information on Switch and Data, please visit www.switchanddata.com.

About Magic Softworks, Inc.
Magic Softworks, Inc. is a privately held company dedicated to providing the premier lineup of online backup products and services to home, small and medium business customers.  Magic Softworks partners with VARs, ISPs and Information Service Providers to bundle the online Magic Backup service, along with the partner’s value added sales and service offerings.  Magic Backup comes with a robust set of unique features including easy installation, zero configuration, simple restore, file versioning, deleted file protection and easy access to backed-up files from any Web browser.  Magic Backup also features an advanced throttling technology which allows it to perform continuous automatic backup without interfering with the normal use of the computer.   To contact Magic Softworks, please visit www.MagicBackup.com.
Media Contact: 

For Magic Softworks, Inc.
Mark Rieger
ProAmericas Marketing & Public Relations
markr@proamericas.com
303-520-4524

For Switch and Data:
Jennifer Handshew
STC Associates
212 725 1900 ext. 228
jhandshew@stcassociates.com

Chris Reid
Switch and Data
813 207 7722
creid@switchanddata.com
 

The easiest to use and most affordable online backup service for consumers and mobile workers

WESTMINSTER, CO, March 4, 2009 - Magic Softworks, Inc. announces Magic Backup, the first in its line of online computer backup products and services.  Magic Backup protects consumers and small businesses against loss of any user-created data files.  Magic Backup is a low-cost backup service that works silently in the background to make secure copies of important data files to our state-of-the-art data center.

Magic Backup is simple and easy to use.  The service works automatically to back up user created files including digital pictures, videos, music, documents, spreadsheets, and email.  Magic Backup allows even the most casual PC users to get their data backed up with no configuration or knowledge of backup applications whatsoever.  In addition, sophisticated users have a range of configuration options at their disposal.  Magic Backup is available for both Windows XP and Windows Vista operating systems.

"Easy to use consumer and small business off-site data backup is a vastly underserved market," said Edwin Harper, Magic Softworks Chairman and CEO.  "Our Magic Backup service fills an important role in today’s digital age.  Consumers and businesses are making increased use of new digital technologies.  As such, the need to ensure safe, off-site backups of pictures, videos and other irreplaceable files is exploding.  Magic Backup addresses this need with an easy-to-use service at an extremely affordable flat-rate price."

Magic Backup offers unlimited storage to home users for a cost of well under $5 per month.  Magic Backup comes with a robust set of unique features including easy installation, zero configuration, simple restore, file versioning, deleted file protection and easy access to backed up files from any Web browser.  Magic Backup also features an advanced throttling technology which allows it to perform continuous automatic backup without interfering with the normal use of the computer. 

For more information, or to try Magic Backup free for 15 days, please visit http://www.MagicBackup.com.

About Magic Softworks, Inc.

Magic Softworks, Inc. is a privately held company dedicated to providing the premier lineup of off-site backup products and services to home and small business customers.  Magic Backup is the initial offering from a line of backup products and services being developed.  To contact Magic Softworks, please visit http://www.MagicBackup.com.

May 21, 2008 FT. COLLINS, CO - Magic Softworks, Inc. is proud to announce Magic Backup^TM, the first in its line of backup products and services.  Designed to protect consumers from catastrophic or accidental data loss, Magic Backup is an Automatic Online Backup service that works silently in the background to make secure backup copies of important data files to a state-of-the-art off-site data center.

It is a simple, easy to use, and reliable way to back up user created files including pictures, videos, documents, spreadsheets, and email.  Magic Backup is designed so that even the most casual PC users can easily download and install the client application and backup their data with no configuration or knowledge of backup applications whatsoever.  It is also designed to allow more experienced users the ability to customize the backup to suit their needs.

Magic Backup offers unlimited storage for a cost of under $5 per month.  Magic Backup comes with a robust set of unique features including easy installation, zero configuration, simple restore, file versioning, deleted file protection and easy access to backed up files form any Web browser.

For more information, or to try Magic Backup free for 15 days, please visit http://www.MagicBackup.com.

About Magic Softworks, Inc.

Magic Softworks, Inc. is a privately held company dedicated to providing the premier lineup of off-site backup products and services to home, small business and enterprise customers.  Magic Backup^TM is the first offering from a line of backup products and services currently under development.  To contact Magic Softworks, please visit http://www.MagicBackup.com

January 15, 2008 FT. COLLINS, CO - Magic Softworks, Inc. announces that Magic Backup^TM, the first in its line of backup products and services, is available to limited users willing to participate in Beta testing the new service.  Magic Backup is an Automatic Online Backup service designed to protect consumers from catastrophic or accidental data loss.  Magic Backup comes with a robust set of unique features including easy installation, zero configuration, simple restore, file versioning, deleted file protection and easy access to backed up files form any Web browser.

For more information, or to request inclusion in the Magic Backup Beta Program, please visit http://www.MagicBackup.com.

About Magic Softworks, Inc.

Magic Softworks, Inc. is a privately held company dedicated to providing the premier lineup of off-site backup products and services to home, small business and enterprise customers.  Magic Backup^TM is the first offering from a line of backup products and services currently under development.  To contact Magic Softworks, please visit http://www.MagicBackup.com